Yes, it cost a lot to print this (the initial printing cost was about $2.00 per brochure), but one of the marketing points Robin always makes is that you've got to spend money to make money. We eventually figured out how to get it printed for less than $1.00 per brochure, but it took some research and a lot of favor with a printing company manager.
The point is that serious investors are used to having something professional in their hands to look at and think about (and pray about). The more professionally done it is, the more it captures their attention. And the more it presents us as legitimate church planters that have the ability to succeed... a cause worthy of their consideration.
No one wants to invest in a losing cause. They want a return on their investment, even if that return is souls won into the Kingdom of God and churches planted.
We ended up printing about 350 of these and handing them out to pastors and people that had the ability to give sizable donations.
Please don't misunderstand me... we handed something to everyone that showed interest in supporting our church launch. But our relatives and friends didn't need a fancy brochure to convince them that we were legitimate. They just needed to be able to get to the information, which was already online in the form of a website. We had sharp business cards printed up with the relevant contact information and website address on them.
The brochure below is just a web-friendly version. Click on the link at the bottom to download or see the high-quality version.
