Launch Brochure

Because we have a number of church planters asking us about how we started, I thought I'd post our pre-launch fundraising brochure. We had this professionally produced. Feel free to use any of the ideas in this brochure... just as we have borrowed ideas from other friends that have successfully planted churches.

Yes, it cost a lot to print this (the initial printing cost was about $2.00 per brochure), but one of the marketing points Robin always makes is that you've got to spend money to make money. We eventually figured out how to get it printed for less than $1.00 per brochure, but it took some research and a lot of favor with a printing company manager.

The point is that serious investors are used to having something professional in their hands to look at and think about (and pray about). The more professionally done it is, the more it captures their attention. And the more it presents us as legitimate church planters that have the ability to succeed... a cause worthy of their consideration.

No one wants to invest in a losing cause. They want a return on their investment, even if that return is souls won into the Kingdom of God and churches planted.

We ended up printing about 350 of these and handing them out to pastors and people that had the ability to give sizable donations.

Please don't misunderstand me... we handed something to everyone that showed interest in supporting our church launch. But our relatives and friends didn't need a fancy brochure to convince them that we were legitimate. They just needed to be able to get to the information, which was already online in the form of a website. We had sharp business cards printed up with the relevant contact information and website address on them.

The brochure below is just a web-friendly version. Click on the link at the bottom to download or see the high-quality version.

Click here to view the high-quality version, or right click here to download this brochure (choose Save as...)

Thoughts on Church Planting and Church Government

When it came time to setup the legal association for Watermark, we followed the ARC (http://relatedchurches.com) model within a European context.  This means we have an internal Council and an external Board. The Council consists of seasoned believers within our church that are "on-board" with the vision and core values, and are able to think out of the box.  They have no voting rights, but are there to help me think through issues we are facing and offer suggestions.

The Board is made up of voting members (from other European cities). They are all seasoned ministers that are well-respected and that I've known for a long time (and that know me and my heart well).  I explained to them at length what we had in our heart to create and how we wanted to proceed to make sure they understood clearly before I asked them to be on our Board.

I learned a long time ago not to have people in your church be your voting members until you've firmly established who you are, both as a team and as a church. You need to have freedom to be able to tweak the vision, core values, etc. As you find what works for you, and you get a better idea of who are your "seed planted in good ground" people (Mark 4:8), you can begin to add people within your church to the "voting membership". 

I've seen good pastors in Germany get voted out because of a manipulator that is power hungry. I believe most church splits are caused by those that are "planted in rocky soil" (Mark 4:5-6), meaning they get involved quickly with a lot of excitement, but when times get tough, they try to steer the church in the direction of what makes them comfortable, or keeps them in the spotlight (or in a position of authority). They are totally with you until you do something they don't like.

People that have a vote need to be people that are mature enough to understand what God is calling you and your church to become, confident enough to challenge you (when necessary), and humble enough to pray it out (rather than fight/manipulate) and make decisions that are in the best interests of the church. 

And if anyone ever tells you they want to be in the voting membership, you DON'T WANT them in the voting membership!  You want people that will make decisions based on those that haven't yet come through the doors.  You want people who vote that understand it's not about them, but about those that are far from God (those that Jesus misses most).

I tell my team and my church that if they have a problem with me they are welcome to contact my Board and take it up with them. I am submitted to my Board, and will adjust, if necessary.

Not traditional enough?

We had a visit a few weeks ago by a German lady that doesn’t attend any church… and hasn’t since she was young.  She and her wife live on our street.  Her wife loves the church and comes when she doesn’t have to work.

After the church service, she talked with Robin about our church.  She asked why we aren’t more “traditional”.  This lady wasn’t offended, but she thinks a church service should be more like what she was used to in the Catholic Church of her childhood.

Which brings up the “why” question… why aren’t we more traditional? 

I believe my wife gave her an amazing answer… 

Robin told her that I grew up in the Catholic Church and she grew up in the Episcopal Church, with all the traditions, liturgical chants, etc.  None of that meant anything to her until she had an encounter with Jesus.  She never encountered Him in the church she grew up in (nor did I).

But once she went back to her old church, she was amazed at all the Scripture they used.  There was so much there that could have led her to a relationship with Christ.  But it never meant anything to her because the church and its style were so far removed from her daily life.

The reason for our style of church services is so that a normal person off the street can completely connect with Jesus without having had a church background.  Our church is designed to be accessible to the common man, woman and child.

We want people to experience God in all His wonder and grace and build relationships with authentic Christians.  We want people to experience a God that is holy, but is absolutely loving… a God that isn’t afraid of fun, and that wants to be involved in our daily lives.

And it’s working!