Those who make the journey with you...

I was going through some photos from our Watermark launch team days.  It was fun to look back and see how far we've come.

One thing struck me, though.  As I looked at one of the earliest launch team photos we have on the web I noticed that of the 10 people in the picture, only six of us remain in Watermark... my family and Tabea (one of our staff members).

One went to become a teacher in North Rhine-Westfalen.  A young couple is back in the USA.  Another is serving at her home church back in the Netherlands.  The last one is still in Freiburg and we see her from time to time, but she just isn't involved anymore.

I remember one of my mentors telling me that very few of those that start with you will complete the journey with you.  I knew this going into the church planting process... but today reminded me of just how true this is.

God brings some people into our lives for just a season.  Our job is to encourage them to follow the God's path for their individual lives.  We need to help them get where they're supposed to be... even if that isn't with us or our church.

Although not pictured here, one couple that helped us for the first year told us that their kids had made friendships with kids in another church through an after-school program, and they wanted to start attending that church.  I know that pastor - he's a good guy.  They'll be involved in a good church where their kids are happy.  I was happy to give them our blessing.  Actually, this couple expected us to tell them they were missing God's will, but we instead encouraged them to get involved in their new church

Another couple was "on loan" from their church for a year.  They were an immense help, but felt that when their year was up they needed to get involved again with their home church.  Others have moved for jobs or school, etc.

Some won't complete the journey because it's too tough, or because of disappointment or disillusionment, and that's okay too.  As individuals from our launch team told us they weren't happy at Watermark anymore, or that "things just don't feel the same as they used to," we weren't surprised.  Of course not... our church is growing!  It's supposed to change, just like a baby is expected to grow.

As my mentor says, "People will view the church in light of the size it was when they first came."  If they joined the church or the team when we started (42 was our first month's average), they expected to have the same amount of access to us and to the other team members.  We were one big happy family.  We met at the church and at my office (Starbucks) on a regular basis.  But as the church started to grow and more people got involved, this became more difficult.

Let me put it this way: as we've grown, so has the number of relationships... actually, the number of relationships increases exponentially for each new person involved.  When you go from five people to six the number of relationships increases from 10 to 15  And the more people you add, the more complex this becomes.

With this in mind, it's easy to see why people become frustrated.  It's harder and harder to have the close knit relationships we used to have... especially when our mission is to continually expand our relational circles.  We have to be prepared for the fact that most of the people we start with won't complete the journey with us.

God asks us, though, to develop each person He sends to us, and to have them develop others.  We have to trust that when good people leave - especially those we've invested heavily in - He will send us others that are even better.

Remember... whatever we sow (plant) we will reap (harvest). (Galatians 6:7)  If we want the right people to come to us, we need to be willing to release people to fulfill their destiny.  In other words, we need to pastor with open hands... hands that welcome people when they come.  And hands that release people (with a blessing) when they go.

Launch Brochure

Because we have a number of church planters asking us about how we started, I thought I'd post our pre-launch fundraising brochure. We had this professionally produced. Feel free to use any of the ideas in this brochure... just as we have borrowed ideas from other friends that have successfully planted churches.

Yes, it cost a lot to print this (the initial printing cost was about $2.00 per brochure), but one of the marketing points Robin always makes is that you've got to spend money to make money. We eventually figured out how to get it printed for less than $1.00 per brochure, but it took some research and a lot of favor with a printing company manager.

The point is that serious investors are used to having something professional in their hands to look at and think about (and pray about). The more professionally done it is, the more it captures their attention. And the more it presents us as legitimate church planters that have the ability to succeed... a cause worthy of their consideration.

No one wants to invest in a losing cause. They want a return on their investment, even if that return is souls won into the Kingdom of God and churches planted.

We ended up printing about 350 of these and handing them out to pastors and people that had the ability to give sizable donations.

Please don't misunderstand me... we handed something to everyone that showed interest in supporting our church launch. But our relatives and friends didn't need a fancy brochure to convince them that we were legitimate. They just needed to be able to get to the information, which was already online in the form of a website. We had sharp business cards printed up with the relevant contact information and website address on them.

The brochure below is just a web-friendly version. Click on the link at the bottom to download or see the high-quality version.

Click here to view the high-quality version, or right click here to download this brochure (choose Save as...)

How to promote your church launch (the cheap way)

When it came time to launch the church, we came up with a postcard that exemplified the brand that we wanted - rock-n-roll and coffee.  We borrowed from someone else's design idea and made our own version.

And we approached handing out the postcards in two ways...

* We stuffed 4500 mailboxes in our neighborhood (not illegal in Germany, but labor-intensive)

* Our team handed out 1000 postcards downtown during orientation week at Freiburg University

We found that people are more willing to take them if you have a group handing them out (five or so people in the same area)… then it doesn't seem so "cult-like".  And we give them a small piece of chocolate as well (the mini chocolate bars that you get at IKEA are cheap). Everyone wants free chocolate! I just tell people, "Schocki [Schokolade]… umsonst!" or "Free chocolate!"  It helps if you approach it positively, as if they should take the chocolate because it's free.  If you act as if you know you're bothering them, they will avoid you like the plague!

When they look at the postcard (which I have turned face down so they aren't freaked out by the word "Kirche" [church] on the front), I tell them it's just an invitation to join us for our grand opening. We want to get the word out and free chocolate is the easiest way to do so.

Then if people ask about the church, I tell them the reason we are giving something with no strings attached is that we want to be the kind of church that represents the Jesus of the Bible… He always gave with no strings attached.

It's important to note that we also used targeted Facebook ads, which were successful for brand recognition.  This cost us more, but placed our logo and an ad in front of hundreds of thousands of Freiburg-area young adults.  By setting our "click through" rate high, our ad was the first one that our target audience saw when they logged on to Facebook.


We experimented with different wording on the ads to see which were most effective in getting click throughs.  American Pastor seemed to generate the most clicks.  When they clicked on our ad, they were redirected to a "landing page" on our website that promoted the church launch service in German and English.

Thoughts on Church Planting and Church Government

When it came time to setup the legal association for Watermark, we followed the ARC (http://relatedchurches.com) model within a European context.  This means we have an internal Council and an external Board. The Council consists of seasoned believers within our church that are "on-board" with the vision and core values, and are able to think out of the box.  They have no voting rights, but are there to help me think through issues we are facing and offer suggestions.

The Board is made up of voting members (from other European cities). They are all seasoned ministers that are well-respected and that I've known for a long time (and that know me and my heart well).  I explained to them at length what we had in our heart to create and how we wanted to proceed to make sure they understood clearly before I asked them to be on our Board.

I learned a long time ago not to have people in your church be your voting members until you've firmly established who you are, both as a team and as a church. You need to have freedom to be able to tweak the vision, core values, etc. As you find what works for you, and you get a better idea of who are your "seed planted in good ground" people (Mark 4:8), you can begin to add people within your church to the "voting membership". 

I've seen good pastors in Germany get voted out because of a manipulator that is power hungry. I believe most church splits are caused by those that are "planted in rocky soil" (Mark 4:5-6), meaning they get involved quickly with a lot of excitement, but when times get tough, they try to steer the church in the direction of what makes them comfortable, or keeps them in the spotlight (or in a position of authority). They are totally with you until you do something they don't like.

People that have a vote need to be people that are mature enough to understand what God is calling you and your church to become, confident enough to challenge you (when necessary), and humble enough to pray it out (rather than fight/manipulate) and make decisions that are in the best interests of the church. 

And if anyone ever tells you they want to be in the voting membership, you DON'T WANT them in the voting membership!  You want people that will make decisions based on those that haven't yet come through the doors.  You want people who vote that understand it's not about them, but about those that are far from God (those that Jesus misses most).

I tell my team and my church that if they have a problem with me they are welcome to contact my Board and take it up with them. I am submitted to my Board, and will adjust, if necessary.

Who we’re reaching… (from Robin)

In our opening service we had a large number of visitors.  One lady was forced to go to her mom's Catholic church as a child and, therefore, hated church. 

She lived as a prostitute for a couple of years and was until now an alcoholic and drug addict.  When she got our postcard in her mailbox, she felt like it was a "sign" from God.  She knew that she had to come on Sunday. 

When Jon spoke about the type of people that Jesus hung out with, her heart was overwhelmed.  She thought... maybe this Jesus isn't mad at me after all I've done. 

She feels very unworthy to have anything to do with "church people", or God for that matter.  She was so excited that there is the opportunity for a new start to life that she asked me to pray with her two times... just so she could make sure that she was saved! 

She was just hyper from all that God did on Sunday and said that still on Thursday "something is happening" to me.  She is so excited that she is dragging her boyfriend to church with her this Sunday (and anyone else that she can find). 

I just wanted to share this with you because she is why we do what we do.  Remember back to when you first gave your heart to Christ!  Let's just keep loving Jesus together... it's contagious!

We did it!

I just wanted to give you a quick update on yesterday’s opening service.

In the last month our team distributed 5000 invitations (flyers) in both the city center (with a piece of chocolate) and in our neighborhood mailboxes.  With our limited budget, we could only afford 5000, and we distributed them by hand.  We had 104 people in attendance… about 60% students.  And not counting the 35 that were helping us, that gives us a success rate on the flyers of 1.4% (5 times the normal success rate of direct mail in America).  We also used a lot of Facebook marketing.  To see some of the artwork we used & pics of the launch service, click here: http://picasaweb.google.com/jandrperrin/WatermarkFreiburg#

Another thing that was very successful was to invite the church neighbors to a free grill party at our building two weeks before the launch.  We told them we wanted to introduce ourselves and let them know that we were here to give, not take from the community.  It opened some great opportunities for conversation.  One guy and I had a long conversation about what a church should look like.  I explained that if it is to represent the biblical Jesus, it should be “ridiculously generous”.  He said that was an interesting thought… he also brought his family to the opening service and said he loved it!

There were a few minor technical glitches, but the service was a huge success!  Afterward we had some amazing conversations with both neighbors and other visitors.  As a matter of fact, when asked what she thought, one young lady told one of our team members, “There is not one thing I can think of that I would change about this church!” 

The best part is that one lady gave her heart to Christ!!!  (There could have been more, but we haven’t heard back from our team members yet.)  When she received our postcard, she said to herself: “This is a sign from God that He hasn’t forgotten about me!”  She is fighting an addiction to alcohol and drugs.  And she cried the entire service.

I want to thank those of you that have prayed, given and supported what God has asked us to do.  It is humbling to be a part of what God is doing here in Freiburg, Germany.  We were told what we accomplished couldn’t be done: “You can’t expect that many people to show up.” “No one will come to Christ for a long time.”  “This city is full of empty churches… what makes you think you can fill yours?”

It has been an exhausting journey, but totally worth it.  And as I told our team, it is an awesome privilege to be able to introduce Christ to people that are far from Him.  I can’t say enough how proud I am of our team.  I would unashamedly put our team up against any church planting team in the world!