Evolving websites...

As we said, this blog will record the thoughts we’re processing as we head into our first church plant in Germany.  Two main website thoughts today:

1. As our church plant transitions out of the initial fundraising phase into the recruiting and branding/marketing phase, we need to adjust our website.  Up to this point the website has been a lot about us, since investors need to buy in to the leader before they’ll seriously consider supporting a church plant.  We still need to raise a large amount of funds just to launch the church, but it’s time to start looking at the people God has called us to reach.

So we’re changing our website focus from investors to our target audience: young adults and young families.  We don’t want this to be a personality-driven church... it needs to be a Christ-centered, people-driven church.  This means it must be about more than just the Perrin Family.  Which also means that our website has to change.  You should start noticing some of these changes soon.

2. Our ministry website needs to change... as we look to attract more shareholders in the corporate vision, we have to step it up in  the area of our personal ministry website.  Six months ago I grew tired of the “nice and clean, just like everyone else” look of our website, so I changed to a more grunge theme.  But recently I stepped back and looked at it through the eyes of a potential investor. 

I realized that the Perrin Ministries Website may look cool to a younger crowd (at least that is what I was shooting for), but it doesn’t reflect someone who wants to be taken seriously by international investors.  This means you’ll be noticing some changes in the Perrin Ministries website as well.